Kawasaki kx250 commercial
The concept was that when you ride this bike, Kawasaki rides with you.
My role was the editor, and I also led the motion graphics feature call-outs in collaboration with another art director and an animator. I also had fun with the sound design.
Role: Editor, Motion Designer, Sound Designer
Kawasaki kx450 commercial
I enjoyed working as the colorist on this edit, focusing on enhancing the contrast between the bike’s lime green and the orange dirt for color contrast and maximum visual impact.
I provided art direction to a junior motion graphics artist on the copy animations and also contributed hands-on VFX work throughout the project.
I also recorded electric guitar riffs for the final music score. It was like a signature touch at Fuse, the in-house director often asked me to add whenever possible.
Role: Colorist, VFX Artist
Kawasaki kx450 commercial
Using the Phantom camera for super slow-motion shots allowed us to integrate motion graphics that flowed seamlessly with the footage.
I animated all the feature call-outs, high-end HUD-style tracking animations that perfectly complemented the presence of motocross champion Eli Tomac.
This look and feel was leveraged on social posts and app interactive sites.
Role: Animator, VFX Artist, Sound Designer