kawasaki mule side x side
I was tasked with editing numerous paid social media ads for Kawasaki Mule vehicles. Despite tight timelines, I enjoyed crafting short-form videos with impactful cuts that synced seamlessly with beat-paced music. I highlighted the vehicles’ features and also displayed the lifestyle footage to support throughout.
In addition to the standard ads, we also produced web banners and various aspect ratios optimized for different platforms.
Social Ads
Role: Editor, Animator
broadcast commercial
Steve Austin is the ambassador for Kawasaki Mule and other side x side vehicles. We produced ad spot commercials featuring him as well as real Mule users from the community. These campaigns continue to thrive within the side x side market and consistently perform very well.
Ad Spots
Role: Colorist, VFX Artist, Animator
Interactive AR/vr
When AR/VR first emerged, we brought our creativity to explore and immerse ourselves in this new technology.
At Fuse Interactive, I had the opportunity to work on R&D along with Erick Correa to determine how we could technically execute the project. I also hired freelancers to rotoscope the actors so they could interact with the users’ mouse cursor movements.
Interactive Demo Presentation
Role: Technical Art Director, Motion Designer